The Innovation Challenge 2025 had 23 innovations competing for the prize, check them all out and find out the winners!

See how it works in our video

Innovations of 2025

Still not familiar with the Innovation Challenge?

The Innovation Challenge is an opportunity for brands and suppliers in the cosmetics sector to present innovative solutions in ingredients and raw materials. With a focus on differentiated actives, the challenge aims to highlight the ingredients that are shaping trends and driving sales success in the market.

To take part, simply register your company and submit your idea by April, filling in an explanatory form and sending a presentation video. The jury will carry out a careful evaluation and the winner will be announced on the first day of FCE Cosmetique.

In 2025, the winners were:

Meet our judging panel:

Alberto Keidi Kurebayashi

CEO at Protocolo Consultoria Personal and Health Care

John Jiménez

Senior Researcher at Belcorp

Dr. Sergio Schalka

Dermatologist - CRM 70148 and Managing Partner - Medic Pesquisa

Andrezza Di Pietro Micali Canavez

Product Safety and Alternative Methods Manager at the Boticário Group

Silas Arandas Monteiro

R&D Innovation Specialist na Natura&Co

Exhibition

During the three days of FCE Cosmetique, the largest cosmetics industry trade fair in Latin America, the innovations will be on display for the highly qualified public at the fair.

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FCE Cosmetique: da pesquisa ao produto!